There are entrepreneurs who stand out not only for their business acumen but also for their commitment to innovation, ethical practices, and societal impact. Poojaa Choprah, the CEO & MD of Felix Impex and the founder of PNA Origine exemplifies this rare breed of leaders who combine business prowess with a profound sense of social responsibility. Hailing from Delhi, her entrepreneurial spirit was evident from the outset as she embarked on a career in image consultancy and fashion styling, bringing global perspectives to her clients. Her unique approach, deeply rooted in cultural appreciation, sets her apart in the industry.
Pooja’s educational background, including an Economics degree from Hindu College, Delhi University, and an MBA in Finance from IMM, Delhi, laid the groundwork for her exceptional career trajectory. It was during her MBA that Poojaa realized the transformative power of personal branding, inspiring her to formalize her innate talent for image consulting. However, her creative mind didn’t stop at consultancy. Her passion for the arts and her adhesion towards ethical practices led her to establish PNA Origine, India’s pioneer in animal welfare-conscious fashion.
Pooja’s brand earned accolades from prestigious organizations like PETA, recognizing its ethical stance and dedication to cruelty-free vegan accessories. Her influence in health and wellness was further acknowledged through the title of “Miss Health Queen India” in 2018. What makes her different is her ability to seamlessly blend traditional craftsmanship with modern technology, redefining the art of making footwear while honoring her family’s legacy in the industry. Her family’s heritage in the footwear industry serves as a bedrock upon which she builds her innovative endeavors. The richness of traditional techniques, passed down through generations, forms an integral part of her creative vision.