Brand Insights
Heineken Bets on Human Connection with New Friendship-Focused Campaign
In an era dominated by digital interactions and social media scrolling, Heineken is taking a different approach by positioning itself as a brand that...
Brand Insights
TikTok Expands Beyond Social Media with Push into Travel Booking and Lifestyle Services
TikTok is rapidly evolving beyond its role as a short-video entertainment app, as the platform explores new opportunities in travel booking, lifestyle services, and...
Brand Insights
The Marketing Genius of Coca-Cola That Keeps the Brand Timeless
For decades, Coca-Cola has remained one of the most recognised and influential brands in the world. Its success is often attributed not just to...
Latest Stories
How Papa John’s Is Using the ‘Toy Story’ Collaboration to Strengthen Cultural Connection
In an increasingly competitive consumer market, brands are constantly looking for innovative ways to remain culturally relevant and emotionally connected with audiences. Papa John's...
INDIA
Chef Jerson Fernandes: A Rising Force Among India’s 40 Under 40 Leaders
In the evolving landscape of global gastronomy, few names stand out as prominently as Chef Jerson Fernandes. A culinary visionary, mentor, and industry leader,...
Latest Stories
Tanuj Hazari Recognised Among the 40 Under 40 India Leaders of 2026
Tanuj Hazari, Associate Partner at KNM & Partners Law Offices, has been recognised among the prestigious 40 Under 40 India Leaders of 2026, celebrating...
Latest Stories
Vidhi Shah Shines Among India’s 40 Under 40 Leaders 2026
Most businesses begin with opportunity, but the ones that matter begin by questioning the status quo. Recognised among the 40 Under 40 India Leaders...
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