Sanju Pudyandil’s journey from the corridors of prestigious advertising agencies to the founding of Whitespace Brand Consulting (WSBC) narrates a tale of a creative mind, and an adherence to the art of brand elevation. His fascination towards brand management commenced amidst the bustling energy of Ray+Keshavan (now Super Union), where he crafted substantial corporate makeovers for an array of esteemed companies. His imprint was evident in the revitalising and growth of Canara Bank, Trident Hotels, J&K Bank, Punj Lloyd, CEAT Tyres, SOMA Infrastructure, Coromandel Fertilizers, Chettinad Cement, ACC, Fair & Lovely (now Glow & Lovely), and many other industry giants.
Sanju’s academic prowess, fortified by a master’s degree in marketing management, propelled him through a trajectory graced by industry titans such as Ogilvy & Mather, EURO RSCG, and Hakuhodo, where he oversaw campaigns for major clients like Lexus, Toyota, Taj Mahal Tea, Louis Philippe, BEL, HAL, 24/7 customer, Vodafone. This established his reputation as a luminary in the advertising domain.
The Real Calling
However, it was Sanju’s transition from advertising to the intricate artistry of brand management that unveiled his true calling. At Super Union (formerly Ray & Keshavan), he harnessed his expertise to foster some of India’s renowned brands across diverse industries. His experience spans over 24 industry verticals, including large FMCG, automotive, IT, telecommunication, real estate, start-up ecosystems, cement, steel, fashion etc. In his illustrious career of more than 23 years, across these diverse industries employing conventional ATL & BTL marketing mixes in digital and social media marketing has given him the opportunity to work on more than 100 brands.
The birth of Whitespace Brand Consulting marked a paradigm shift in Sanju’s career. WSBC is an integrated consultancy that has sculpted success stories for a myriad of clients. From nurturing embryonic business concepts into thriving ventures to orchestrating transformative brand communications for corporate behemoths like HMG Stones, Sheraton Hotel, Marriott Hotel, Asianet News, REVA University, Trigger Jeans, Brillio Technologies, Vanaras, Egypt Tourism and more, Sanju’s marketing acumen has taken the brand value of various companies to the next level.
A Strategic Mindset
Sanju’s philosophy transcends mere brand building. It embodies patience, strategic insight, and the indispensable role of time in fostering brand legacy. He comprehends the importance of meticulous planning and a well-thought-out strategy in positioning a brand effectively. His guidance on brand positioning is rooted in a deep understanding of the market landscape, analyzing trends, and foreseeing potential shifts. By integrating this insight into the brand’s narrative, he ensures it remains relevant and adaptable to changing market dynamics.
Recognized among the ‘100 Influential People’ by ‘Entrepreneur Stories’ and honored with the ‘Mid-Day Icons 2023’ for his contribution in Advertising & Branding, Sanju’s impact extends beyond the boardrooms. A revered keynote speaker at Marketing Conclaves and esteemed universities, his expertise enlightens and inspires budding marketers and seasoned professionals alike. He is also a member of “Board of Studies for School of Design,” CMR University. His multifaceted talents as an NLP practitioner and certified yoga instructor reflect a holistic approach to life and business.