INDIA
Strategic Move Or Market Exit: Analysing The $206M Sale Of Uber Eats To Zomato In The Indian Food Delivery Market
Uber's food delivery business in India, Uber Eats, was sold to Indian food delivery giant Zomato for $206 million in January 2020. The move...
Top Stories
How Fevicol Became The Ultimate Adhesive Solution For India
How Fevicol Became The Ultimate Adhesive Solution For India Fevicol is a brand of adhesive that has become a household name in India. Since its...
INDIA
How Amul Became The Taste Of India
Amul, which stands for Anand Milk Union Limited, is one of the most successful dairy cooperatives in India. It was founded in 1946 in...
Case Studies
Deconstructing Zomato’s Marketing Strategy: How They Achieved Success
Deconstructing Zomato's Marketing Strategy: How They Achieved Success Zomato is a leading food delivery and restaurant discovery platform that operates in over 24 countries around...
INDIA
The Sweetness 0f Kindness: How Cadbury Dairy Milk’s Campaign Spread Positivity!
Cadbury Dairy Milk is one of the most popular chocolate brands in India. In order to maintain its market position and appeal to a...
INDIA
Ratan Tata: A Phenomenon
If innovation had an Indian face, it would definitely look like Ratan Tata. Ratan Tata is an Indian industrialist, investor, philanthropist, and the former chairman...
INDIA
How Bisleri Became Synonymous With Mineral Water
Signor Felice Bisleri, an Italian businessman, inventor, and chemist, founded Bisleri. Initially, he created Bisleri as an alcohol remedy consisting of Cinchona, herbs, and...
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