Cadbury Dairy Milk is one of the most popular chocolate brands in India. In order to maintain its market position and appeal to a wider audience, the brand launched a marketing campaign in 2017 called “Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye” (Let something good happen, let something sweet happen). The campaign was conceptualized by Ogilvy India, one of the leading advertising agencies in the country. The campaign aimed to communicate the message that Cadbury Dairy Milk is not just a bar of chocolate, but a way to bring happiness and positivity into people’s lives. The tagline “Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye” was used to convey the idea that small acts of kindness and sweetness can go a long way in making the world a better place.
The campaign was launched with a series of television commercials that featured real-life scenarios of people spreading kindness and positivity in their unique ways. The commercials were designed to be relatable and emotional, with the aim of resonating with the audience on a deeper level. The commercials were also designed to be visually appealing, with vibrant colours and a cheerful soundtrack. The campaign was also promoted through digital platforms like Facebook, Twitter, and Instagram. The brand created a dedicated website for the campaign, where people could share their own stories of kindness and positivity. The brand also created a hashtag #KuchAchhaHoJaaye for the campaign, which was used to promote the campaign on social media. In addition to television commercials and digital promotions, the campaign was also promoted through on-ground activations. The brand organized events in different cities where people could participate in acts of kindness and positivity. The brand also partnered with NGOs and other organizations to promote the message of kindness and positivity.
The campaign was a huge success and received a positive response from the audience. Television commercials were widely viewed and shared on social media. The hashtag #KuchAchhaHoJaaye was widely used on social media and trended on Twitter. The brand also saw an increase in its sales during the campaign period. The campaign was widely praised for its emotional appeal and ability to resonate with the audience. The campaign also received recognition from the advertising industry, winning several awards at advertising festivals. The campaign was also recognized for its ability to successfully convey the brand’s message while also promoting a positive message.
Overall, the “Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye” campaign by Cadbury Dairy Milk was a huge success. The campaign was able to successfully communicate the brand’s message while also promoting a positive message of kindness and positivity. The campaign received a positive response from the audience and was recognized by the advertising industry. The campaign was a good example of how a brand can use advertising to not only promote its products but also promote a positive message that resonates with the audience.