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Canva’s Marketing Strategy From A Startup To A Multi-Millionaire

The inception of Canva dates back to 2007 when Melanie Perkins, while teaching students how to use complex software programs like InDesign and Photoshop,...

INDIA

The Evolution Of Maggi Noodles: A Story Of Brand Reinvention

The Evolution Of Maggi Noodles: A Story Of Brand Reinvention Maggi Noodles has been a household name in India since the early 1980s. It was...

Case Studies

The Journey Of Titan Watches: A brand That Reflects The Indian Identity.

The Journey Of Titan Watches: A brand That Reflects The Indian Identity. Titan Watches, a leading brand in the Indian watch market, has a history...

INDIA

The Impact Of Satya Nadella’s Leadership On Microsoft’s Transformation

The Impact Of Satya Nadella's Leadership On Microsoft's Transformation In February 2014, Satya Nadella became the third CEO of Microsoft, succeeding Steve Ballmer, who had...

INDIA

The Leadership Principles Of Indra Nooyi: Driving PepsiCo’s Global Growth

The Leadership Principles Of Indra Nooyi: Driving PepsiCo's Global Growth Introduction Leadership is an art that requires creativity, innovation, and flexibility to adapt to different situations....

INDIA

The Power Of Storytelling In Branding: A Case Study On Paper Boat’s Successful Marketing Campaigns

The Power Of Storytelling In Branding: A Case Study On Paper Boat's Successful Marketing Campaigns Marketing has evolved from being a purely transactional activity to...

INDIA