In celebration of Mother’s Day, men’s fashion brand Snitch has launched a heartfelt campaign that encourages people to shift their focus from social media to real-life connections with their mothers.
Through a poignant digital film, Snitch challenges the growing trend of social media-centric celebrations, where filters and curated captions often overshadow the genuine emotions that the day represents. The video gently reminds audiences that Mother’s Day isn’t about likes or shares — it’s about cherishing quiet, meaningful moments.
Whether it’s sharing a home-cooked meal, engaging in an uninterrupted conversation, or simply being present, the campaign highlights that these small acts of presence are what truly matter.
Commenting on the initiative, Chetan Siyal, Chief Marketing Officer at Snitch, said, “We’re not against digital celebration — we just want to remind people that sometimes, the best gift you can give is your time. Being present, even for a little while, can mean more than any social post.”
The campaign serves as a gentle nudge to reconnect with the essence of Mother’s Day — celebrating the bond, not just the broadcast.
