Škoda Auto India has launched a dynamic new campaign titled ‘Škoda Superstars’ to commemorate the brand’s 130th anniversary globally and 25 years in the Indian market. At the heart of this celebration is Bollywood actor Ranveer Singh, who has been announced as Škoda Auto India’s very first ‘Brand Superstar’.
The campaign film draws a compelling connection between the journey of Škoda’s legendary founders, Laurin and Klement, and the inspiring stories of present-day achievers from diverse fields. It highlights Škoda’s enduring spirit of innovation, resilience, and progress.
In a bid to connect with its audience in a meaningful way, Škoda Auto India is also launching an engaging contest as part of the campaign. Participants are encouraged to share stories of their achievements. By uploading a photo, users can generate a unique double-exposure image blending their portrait with a Škoda car — symbolically tying their journey to that of the iconic brand.
To take part, users must post their entries on social media using the official campaign hashtag while tagging @SkodaIndia and @FansOfSkoda. From these entries, 25 winners will be selected to enjoy an exclusive Škoda Auto experience in Prague, the brand’s historic home.
Petr Janeba, Brand Director of Škoda Auto India, shared his vision behind the campaign:
“The ‘Škoda Superstars’ campaign is more than a tribute — it’s a movement. It’s a celebration of the drive, ambition, and perseverance that has shaped Škoda Auto since 1895 and continues to inspire people today. As we mark 130 years globally and 25 years in India, we want to go beyond showcasing cars. We want to honor the human stories that reflect our brand’s own journey — stories of vision, effort, and success. This campaign invites everyone to share their milestones and become part of Škoda’s legacy. Because ultimately, it’s not just about where you’re from, but how far your passion and dedication can take you.”
The campaign not only underscores Škoda’s automotive excellence but also aims to spotlight everyday champions whose stories echo the brand’s ethos.
