India concluded its campaign at the Cannes Lions International Festival of Creativity 2025 with a total of 32 awards, marking its most successful outing since 2022. The final tally included a Grand Prix and a mix of Gold, Silver, and Bronze Lions across various categories.
FCB India led the nation’s charge with nine awards, all earned for its impactful “Lucky Yatra” campaign for Indian Railways. The campaign, which encouraged the purchase of train tickets as part of a travel revival effort, also brought home the prestigious Grand Prix in the PR category.
Leo Burnett, Ogilvy, and Havas also stood out, each winning a Gold Lion for their respective work.
India’s final medal count represents a notable improvement from 2024, when the country won 18 Lions. This year’s total reflects the growing global competitiveness and creativity of Indian advertising agencies.
BBDO capped India’s run with a Silver for Ariel in the Sustainable Development Goals category, honoring its long-running “Share The Load” campaign promoting gender equality in household responsibilities.
No wins were recorded on the final day in the Film, Titanium, Glass (The Lion for Change), and Grand Prix for Good categories, but the overall performance was still hailed as a strong return to form for India on the global creative stage.
