Advertising
India Wraps Up Cannes Lions 2025 with 32 Awards, Best Since 2022
India concluded its campaign at the Cannes Lions International Festival of Creativity 2025 with a total of 32 awards, marking its most successful outing...
Advertising
The Trade Desk Debuts “Deal Desk” to Enhance Ad Deal Management
The Trade Desk has unveiled its latest innovation, Deal Desk, built into its Kokai platform to streamline how advertisers and publishers manage direct deals...
Advertising
Starcom Appointed Media AOR for McDonald’s India (West & South)
Starcom India, part of the Publicis Groupe, has been appointed as the new media Agency of Record (AOR) for McDonald’s India (West and South),...
Innovation
YouTube Unveils AI-Driven ‘Peak Points’ for Smarter Ad Placements
YouTube has announced a major leap in advertising technology with the launch of its new AI-powered feature, Peak Points, aimed at identifying the most...
Advertising
RedBus Launches Heartfelt Mother’s Day Campaign Urging Families to Reconnect Through Travel
This Mother’s Day, redBus, India’s leading online bus ticketing platform, is inviting the country’s youth to take a pause from their hectic lives and...
Advertising
Snitch’s Mother’s Day Campaign Urges People to Prioritize Presence Over Posts
In celebration of Mother’s Day, men’s fashion brand Snitch has launched a heartfelt campaign that encourages people to shift their focus from social media...
Advertising
Mahindra Turns Mumbai’s Pothole-Laden Streets into Test Track for Thar ROXX
Mahindra, in collaboration with creative agency FCB India, has rolled out an innovative new campaign titled “The Mahindra Pothole Test Drive.” In a bold...
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