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Marketing has evolved from being a purely transactional activity to a more nuanced approach that involves connecting with customers at a personal level. Brands...

Zara, the Spanish clothing and accessories retailer, is one of the most successful and recognizable fashion brands in the world. Founded in 1975 by...

Uber's food delivery business in India, Uber Eats, was sold to Indian food delivery giant Zomato for $206 million in January 2020. The move...

In today's world, advertising has become ubiquitous. Everywhere we turn, we are bombarded with ads, from billboards to radio commercials to sponsored posts on...

In recent years, there has been a growing awareness of the impact that businesses have on the environment and society. As consumers become more...

Harley Davidson is a quintessential American brand known for its premium motorcycles. The company was founded in 1903 in Milwaukee, Wisconsin, and has since...

Introduction: For decades, the cola industry has been dominated by two major players: Pepsi and Coca-Cola often referred to as Coke. These two beverage giants...