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Building an Empire: A Deep Dive into Sir Martin Sorrell’s Advertising Giant, WPP

In the dynamic world of advertising and marketing, few names resonate as strongly as Sir Martin Sorrell and his brainchild, WPP (Wire and Plastic...

Advertising in the Digital Age: Lessons from the Success of Sky TV

In today's digital age, advertising has undergone a significant transformation. Traditional methods are no longer sufficient to capture the attention of consumers who are...

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