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Tuesday, July 16, 2024

Amina Al Rustamani: A Torchbearer For Emirati Women


Amina Al Rustamani is an influential Emirati businesswoman and CEO of TECOM Group, a subsidiary of Dubai Holding. She has over 20 years of experience in the technology and telecommunications industries and has played a key role in attracting major international companies to the UAE. She also serves on the boards of several organizations and has received multiple awards for her leadership and contributions to the development of the UAE.

Dr. Al Rustamani exemplifies the significance of having unwavering self-belief, and in her case, belief in her country and its leaders, to achieve enduring success, both personally and professionally. She started her career with TECOM Business Parks as a project engineer in 2001 and rapidly progressed through the ranks, eventually taking charge of the organization that oversees several of Dubai’s free zones. In 2013, she became the CEO of TECOM Group, leading its efforts to contribute significantly to the UAE National Agenda to achieve Vision 2021 and transition the country to an innovation-led economy.

Under Her Fierce Leadership

TECOM Group is a leading developer and operator of business parks, free zones, and specialized economic clusters in Dubai, United Arab Emirates. The group was established in 2000 to develop and manage business communities that foster economic growth and diversification in the emirate. TECOM Group currently manages 11 business communities across seven industry sectors, including information technology, design, media, education, science, wholesale, and manufacturing. These communities offer modern infrastructure, advanced facilities, and a range of business support services to attract local and international companies to set up operations and take advantage of Dubai’s strategic location, favorable business environment, and world-class infrastructure.

In addition to its core business of developing and managing economic clusters, TECOM Group is also involved in a wide range of other activities, such as real estate development, hospitality, healthcare, and education. The group has a strong focus on innovation, sustainability, and corporate social responsibility, and is committed to contributing to the economic and social development of Dubai and the UAE.

Memberships And Leadership Across Various Boards

Dr. Al Rustamani’s impressive portfolio of board memberships and leadership roles illustrates her deep commitment to driving progress and innovation in Dubai. As a board member of the National Media Council, she is helping to shape the country’s media landscape and promote the growth of this crucial sector. Her role on the board of Dubai Healthcare City Authority demonstrates her dedication to improving healthcare access and quality in the region.

Her position on the board of Emirates Central Cooling Systems Corporation is an indication of her involvement in promoting sustainable development and energy efficiency, which is a key issue in the region. As a member of the Higher Dubai Smart City Initiative Committee, she is helping to shape Dubai’s vision for the future as a leader in technology and innovation.

Moreover, her leadership role at the Dubai Institute of Design and Innovation underscores her commitment to education and nurturing emerging talent. The institute’s offering of the region’s first bachelor of design degree is a significant achievement that positions Dubai as a hub for creative industries. Her launch of Dubai Wholesale City and support for the Dubai Industrial Strategy showcases her ability to drive economic growth and diversification in the region. With her leadership and vision, Dubai is becoming a global center for knowledge-based, sustainable, and innovation-focused businesses. Dr. Al Rustamani’s contributions to the region’s development and progress are both far-reaching and impactful.

Taking The Design Industry Up A Notch

Dubai, a city known for its opulence and extravagance, has been ranked as the second most significant fashion shopping destination in the world, ahead of Paris and New York and trailing only London. With more than 60 shopping centers, including the world’s largest mall, the Dubai Mall, which receives about 80 million visitors annually, the city has emerged as a prominent venue for global product launches and marketing events. Notable events in recent years have included Chanel’s cruise show by Karl Lagerfeld and Swarovski’s Sparkling Couture exhibition, which celebrated the company’s 120th anniversary.

At Dubai Design District (d3), Dr. Al Rustamani has played a leading role in its development as a creative hub for the design industry in the region. During the launch of DDFC Membership, a platform to support UAE-based designers through talent development and business support initiatives, she explained that designers are naturally resilient, always eager to try new things, and unafraid of failure. However, they need support in terms of financial and business skills, as well as access to the right networks. This is where the membership program comes in, with its focus on meeting the diverse needs of designers, helping them to improve their knowledge and skills, and connecting them with the right people to take their careers to the next level.

Dr Al Rustamani’s contribution to the growth of Dubai is immeasurable and she serves as an inspiration to women who strive to achieve something for themselves and the country. To explore more stories of undeterred efforts and extraordinary leadership, join World Brand Affairs. We bring you insights from the world of branding and marketing to satisfy your creatively curious brain.